Crucial Safety Tips When Manipulating Metal

For anyone involved in the kind of work when manipulation of metallic parts and components takes place, health and safety is something that simply cannot be brushed over. Quite to the contrary in fact, as it is pretty safe to say that the more industrial equipment and heavy machinery there is around any given workplace, the more potential risks and hazards the work force is exposed to.

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According to the experts at www.regentengineers.co.uk, what’s particularly tragic about workplace accidents in the United Kingdom is the fact that at least 99% of them could easily be avoided. Not only this, but they can actually be avoided relatively easily. In the vast majority of instances, it simply comes down to the way in which health and safety are either proactively considered and acknowledged, or brushed to one side as something of an afterthought.  Nevertheless, research has shown that when the most crucial health and safety fundamentals are refreshed and revisited on a regular basis, accident and injury rates drop exponentially.

ProperTraining

For example, one of the most important (and completely obvious) health and safety guidelines of all is that of ensuring that no member of the workforce ever even thinks about using a piece of machinery unless they have been properly and comprehensively trained to do so. This tends to be one of the most common causes of accidents and injuries in the United Kingdom, as so many members of the workforce simply assume that they will know what they are doing. The simple fact of the matter is that there are so many minor and major differences from one piece of machinery to the next that assuming you know how it operates and how to operate it safely is a very bad idea to say the least.

Use Required PPE

Personal protective equipment is the kind of subject so many members of the workforce across the country find quite spectacularly boring and repetitive.  Which is precisely why it is quite terrifyingly common for PPE to be completely overlooked and underused in instances where it is absolutely necessary. Far too many workers find themselves in something of a false sense of security, where they assume that because they have never needed PPE so far, they don’t need it right now. Needless to say however, when working with metal manipulation it really only takes one freak occurrence out of the blue to cause the kind of injury that could be both catastrophic and life-changing.

Beware Obstructions

Even in instances where working environments are absolutely packed with heavy machinery and industrial installations, the overwhelming majority of accidents and injuries in the workplace are still attributed to slips, trips and falls.  Which is precisely why regardless of the more obvious hazards in the workplace, it is of the utmost importance to be aware at all times of possible obstructions and hazards that could potentially lead to accidents or injuries.

MachineLimitations

No matter what kind of machinery it is you are using, it will inherently have its own limitations with regard to what it can and cannot do. Needless to say, these instructions and guidelines are issued for a reason and really should be followed to the letter at all times. The reason being that if you try to use a metal pressing machine or similar hardware for a purpose for which it was not intended, there is every chance the consequences will be dire. And even if the operator of the machine at the time doesn’t suffer injury, chances are the machine itself very much will!

Faults and Problems

It’s crucially important for every member of the workforce to understand and acknowledge the fact that when it comes to detecting problems with industrial machinery, it isn’t always “somebody else’s” responsibility. This is one of the biggest problems across so many engineering environments – every member of the workforce assuming that it is up to somebody else to report and address hardware issues. In reality, if and when you personally come across even the slightest hint of a potential problem with a piece of machinery, it is your responsibility to bring it to the attention of the appropriate parties.

Space to Work

Last but not least, it is also important to remember that another enormously common cause of accidents and injuries in the workplace every year is simply not allowing yourself and those around you enough space in which to do their job. Whether it’s too many people in one given area to cluttered workstations to general untidiness or anything else of a similar nature, not having enough space to get your job done appropriately and safely is a recipe for disaster.

Getting the Best Inkjet Coding Based on Your Factory Need

When you are running a factory, you will surely need the code for your products. That is because the code is something important to make sure that you can easily know the details of the product just by scanning on the code. However, when you need to print the code for your products, you might need to pick the best Inkjet coding based on your need. That is because the stamp with inkjet ink will surely be able to give you the best result that you need for your products coding. If you are going to buy this kind of stamp for your factory production need, then you might want to consider some of these things first.

The first one is to pick the best size based on your need. That means, you will need to make sure that you are picking the best size based on your personalization. For example, if you only need to stamp about 100 boxes every single day, then you can pick the hand stamp so that you can easily carry it around. However, if you have to stamp thousands of boxes, then you can consider having the big and fully operated machines for stamping.

The next one is the stamping speed. Basically, this kind of tip is preferred for the big stamp. That means, you will not need to worry about the stamping speed if you are buying the hand stamp for your products. The last but not least is the price that you need to pay. Basically, the big stamp will cost you more compared with the small one. The main thing is that you need to pick the big or small stamp based on your budget. Those are some things that you might want to consider when you are looking for the best inkjet stamp.

 

 

The Best Cash Advance Loans Sources

The cash advance loans have been one of the most popular solutions that the people will take when they have financial problems. The reason why the people take this kind of solution is because it can lend them some extra money easily and fast. So then, those who borrow some cash from the cash advance loans company will be able to solve their problems as soon as possible. Then, in case you really want to get some additional money to pay the unexpected expense, it will definitely be a great option you can select for sure. But, where do you have to go to get the cash advance loans? Well, let’s figure the answers below.

Actually, there are several sources that you can go in order to get the cash advance loans, which are like: You can go to the local bank in your town when you really need some cash to cover your expense well. It is because the particular local bank that you are usually banking will be able to offer you great loans service with low rate of interest. Then, if you really take this option, all you need to do is that you have to meet an officer at the bank to have the chance to discuss and apply for the loans. In the process, the officer will probably offer you some alternatives based on the requirements that you can meet. That is why it is important for you to really consider the pros and cons of the offer before you apply for it. Furthermore, the local bank commonly can also provide the money that you need in the short time only. So, you do not need to wait for getting the cash in your hand too long. Unfortunately, you need to have more than 700 credit points, which can be difficult requirement to meet for some people, when you want to apply for a loan to the local bank.

Moreover, you can also consider about accessing the peer to peer lenders or online cash advance companies to get the extra money, which one of them that is so recommended for you is http://www.sanantoniocashadvanceloans.com/. This specific lender will be offering the give you the cash that you need in a very simple and easy way. In this case you just need to meet some basic requirements such as current identity, viable account, proof of income, and so on. Afterward, you have to complete the loan application shown on the website of the loans company. The next, you just need to wait until your application gets approved which is only within minutes. Then, as soon as the approval, you will find that the extra cash has been added to your account.

In conclusion, all of them can be the perfect sources that are able to provide you the additional money which you need desperately. However, no matter the loan source that you choose, you have to make sure that you make a good deal and are able to pay it off before the due. So then, you can avoid yourself from the annoying loan debt.

 

Small Business Content Marketing Tips

Content marketing is the one weapon in your marketing arsenal that can help customers find your business to begin with, and establish the value of your product or service at the same time. Here’s how you can put content marketing to work for your business.

content marketing Most people think of content marketing as a promotional activity that’s relatively new, but other than the name, “content marketing,” there’s nothing new about it. In fact, savvy marketers were promoting themselves by distributing content on the early commercial online services years before the Internet as we know it today existed. Content marketing has long been used in print, too. Attorneys and other professionals who didn’t advertise promoted themselves by writing articles that appeared in professional journals. The articles included brief blurbs describing the authors’ credentials and company name. And then, too, there have always been those recipes that food companies give away at supermarkets or embed in popular ladies magazines to help sell gelatin, cocoa, and other food products.

In fact the only “new” thing about content marketing– other than someone giving it a name- is that it has become a $40 billion dollar industry. The reason? The Internet has made it easy to research the pros and cons of every purchase and every vendor before talking to a salesperson or consultant or stepping foot in a store.

Why Content Marketing Is Important for Small Businesses

Content marketing is important because it helps get your product or service noticed and keeps it on the prospect’s radar as they are considering what to buy and where to make the purchase. Even if your business gets most of its customers from personal contacts, referrals and recommendations, the people who may want to do business with you are going to go online to learn more about you and what you sell before they make a commitment to buy from you.

Today, customers go online to figure out what kind of product or service will solve a problem or fill a need. Then they search for information to help them determine which features they want. They look for answers to questions like “How much memory do I need in a computer that will be used to play Minecraft and other games?” “Is granite or quartz better for kitchen counters?” “How much does it cost to build a small business website?” “Where to buy bulletproof glass?” “How to choose a landscaper in San Francisco?”

If you have content on your website that provides factual answers to common questions asked by your target market, you’ll help establish yourself as an expert and therefore a potential vendor. (All those personal contacts you make at networking events and tradeshows are likely to look around your website for information before they consider calling you or coming into your shop.) Your content may also get found by search engines and show up high in search results, bringing you potential customers you would never have gotten on your own.

Why Cyber Security Should Matter to Your Business

Cyber criminals wouldn’t bother with trying to hack your little business, right? Wrong – and if your business does become the victim of a cyber attack, so will your customers. Here’s why you should be concerned about cyber security no matter how small your business is.

At the moment, almost nothing seems secure. Cyber security is a huge issue right now. The Black Hat hacker conference starts in early August in Las Vegas with big announcements coming from the automotive industry and cyber security on the tips of nearly everyone’s tongue. Right now, cyber security is huge. And it looks like it will only get bigger.

I’ve had at least 20 topics or news stories come through on Facebook in just the past two days. Hackers attacking the latest version of Windows. Hackers attacking Chrysler vehicles. Hackers overtaking the transmission in a vehicle 10 miles away and also forcing the driver to listen to only Kanye West songs. Just when you thought it couldn’t get worse. And in the past couple of years we’ve seen demonstrations of ATM machines being hacked to spew out hundreds of dollars, smartphones being cloned from a distance, and pacemakers and insulin pumps being commandeered from 50 feet away.

It’s crazy and it’s dangerous, and that doesn’t even touch the millions of credit card holders affected by hacks on some of the big box stores and the millions of government employees whose identities were stolen last month by hackers in foreign countries. Yes, what’s this world coming to? I’m not sure, but burying your head in the sand won’t help. Here’s why you should care:

It can happen to you – and your clients. You can easily end up a victim even if you just don’t believe it can happen to you. But guess what? You have customers. So if it happens to you, then it happens to them. And they will know it’s because it happened to you. Meaning, in their eyes, you let it happen. Ouch. Few things will cause you to lose customers faster than giving away their personal information. I know you didn’t give it away, but you didn’t fully protect it either.

It’s in the news everywhere. Now is the best time and most important time to care. If you think the concept of copycat crimes is crazy then you are in complete denial. It’s a lonely deep web person’s 15 minutes of fame. They steal your stuff and they’ve accomplished something cool. So you should care because as more of those sad individuals are successful and gaining publicity for it, more will do it. But on the flip side, that also means more individuals and organizations will be rising on the side of good to help you do something about it. Be careful as you weed through the potential solution providers – Joe doing it out of his basement still might be on the side of wrong. And it will never be perfect. Just as a hole in security is being patched, someone is working very hard to get past it.

8 Keys to Building Customer Loyalty

Customers don’t have to keep buying from you, and they don’t have to tell their friends how great your business is. But if you put in the effort to earn their loyalty, that’s exactly what they’ll do.

customer loyaltyAn ongoing challenge for any company is the retention of customers. It is well known that getting new customers costs much more than maintaining ones already doing business with you. Incorporating these eight ingredients to a well-rounded strategy for building customer loyalty will produce dramatic results.

1. Be Reliable
Reliability arises from consistent follow-through and execution. Standardize service and product quality. McDonald’s restaurants typify reliability of product quality (if not service) in their standardization. We all know that we can go to a McDonalds anywhere in the world and be assured of getting the same Big Mac and fries.

Reliability begets repeat business. Become the McDonald’s of your industry by assuring customers that they will receive the same top-quality service every time they do business with you.

2. Be Credible
Credibility is enhanced when you do exactly what you say you will do–every time. Avoid holding any hidden agenda. Your customers understand the need to make a profit, so don’t try to imply that you are in business just for fun. Provide clear value and remind your customers of this value.

3. Be Responsive
Share your customer’s sense of urgency. Provide customers with easy access to information they may need, such as delivery schedules, tracking of shipments, etc. Use the internet for this if possible (people are coming to expect such access). But learn the lesson that the better e-commerce companies are starting to get: give your customers access to live people in case of problems.

5 Marketing Mistakes Business Owners Make

Is your marketing not bringing in all the customers you think it should? Maybe one of these five common marketing mistakes is to blame.

marketing mistakes Wondering why your marketing isn’t working all that well? Never fear, help is here.

Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I’ll talk about the top five marketing mistakes business owners make.

1. Too broad a target market (who you’re selling your product or service to). If I ask you who your customer is and you answer “anyone with a pulse,” then I’m talking to you.

Even if your product or service CAN help just about anyone on the planet, not everyone is going to buy it. They don’t have the money or the interest or whatever. And when you try and target everyone, you really end up targeting no one.

The way to start making money (not to mention getting better results with your marketing) is to narrow your target market so you’re only talking to one specific group. However, there are pitfalls with that as well, as we see in the next mistake.

2. The wrong target market. This happens when you’ve chosen the wrong target market. What do I mean by wrong target market? They either aren’t interested in buying your product or service or they don’t have the money.

Let’s look at the first one, lack of interest. What happens here is the word “need” is misused. “I know my target market needs this, therefore they’ll buy it.” Not so.

3 Ways to Win Back Unhappy Customers

How can you win back customers after they’ve been disappointed by your product or customer service? Here are 3 solutions that work to regain customer loyalty and confidence.

customer recovery

If you’re like me, you make a study out of the customer service you receive on a daily basis. You study it, analyze what’s happening, and try and learn from the good, and especially the bad. You see, poor service allows us to say to ourselves, “Wow! I’ll never do that with my business.” The best part is that some of the time, that statement turns out to be true. What about customer service recovery procedures?

Here’s what I’ve found in studying the literature on customer service. There is plenty of material published on best practices and companies who excel in doing things right–going the extra mile, loyalty bonuses–it runs the gambit. What I don’t see are customer service recovery practices to bounce back my own mistakes. How should I behave when my company hasn’t delivered, when I have dropped the ball?

Painful experience tells me that this stuff isn’t common knowledge. Many companies simply walk away, effectively firing the customer, when a recovery strategy could earn their loyalty for years. They simply don’t have any customer service quality practices to follow.

I’ve developed three tips so that when your company finds itself in the unenviable position of having egg on its face, you wipe it off and gently dab with a napkin instead of adding ketchup and salt and making an ugly situation even uglier.

1. Own the mistake.

One thing that drives customers nuts and totally discredits you is to get defensive and blame everybody but your company. You spilled the milk, and you’re not only crying over it, you’re blaming the cow. Empathically put yourself in the customer’s position. She hired or contracted with you and doesn’t want to hear about your problems with suppliers, delivery trucks, or acts of God. When you took her money you became responsible for the total solution, so behave like it. This is basic to customer service procedures to resolve customer complaints.

I had a 1993 Ford Explorer back in the late 90s, and if you remember the consumer news in that period of time, you know that this model was one of the vehicles with the notorious Firestone ATX tire stock from the factory. I picked up the car used and had Goodyear tires on it, so I was in the clear. Regardless of what you think of either Ford or Firestone as companies and irrespective of the purity of their motives, I was pleased to get a warning/recall notice from both Ford and Firestone. Each, I assume, dug my name out of registration records and contacted me. The Ford letter did not blame Firestone and make an excuse and then tell me to contact Firestone. No, Ford told me if I had those tires on my car to bring it in and they’d replace them. The Firestone letter said something similar, and even though I wasn’t Firestone’s customer (Ford was), I was an end user of their product and they stepped up and took ownership of the problem.

Contrast this to the company, who shall remain nameless, who was responsible for the high speed DSL line installation at my offices. I was told I’d have the connections in four weeks; it took in excess of six. I had to send new employees home to telecommute off their AOL connections because I couldn’t provide Internet access and email–not exactly a desirable situation for me. This same company demonstrated the same state of chaos on the phone line cutover. There was no hesitation to enroll me in the plan and contract for my business’s money, but ask these jokers about the problem and the answers were astounding. It’s Verizon’s fault, because they didn’t cut over the lines, or they didn’t bring them into the building. We had a snowstorm last week. My dog ate my homework. This company seemed bent on convincing me it was “out of their control.” Did the customer, me, give a rip? If you are whom the customer pays for the product or service, it’s ALL within your control. Don’t make excuses, provide solutions. Most of the time you can do this right over the phone.

2. Solicit the customer’s recommended action.

This is incredibly simple but ignored so often. Ask the customer what they would like you to do to make them whole again. Empower the customer with part of the solution. Make him part of the team, not an adversary. Remember, this guy is torqued off and he has definite ideas on what you should do as a remedy.

Customer recommendations are great for two reasons; first, making the customer part of the solution takes the edge out of their complaints, and second, you just may find answers that you weren’t aware of or that are less painful to your company than your solution would be. Businesses that excel in customer service solicit these opinions and, if at all possible, implement them. At least they listen.

Worst-practice companies reach for the rulebook and break out the magnifying glass, then call the soon-to-be-ex-customer to the fine print that exonerates their company in the unlikely event that they fail to deliver on the promise. Lawyers tell the company that this is great; it saves the company from the downside. Well, lawyers are usually called in when a situation is spiraling out of control, not during the building stages of your business.

I’m dealing with a software vendor right now who has not delivered on the promise to my company. Oh, they’ve tactically done most of the steps I suppose, but the perceived quality and value for the money is not there, and they know my company feels this way. Instead of asking me how to provide a remedy, they point me out to their contract, one to two pages of which talks about the deliverables for the project and four to five pages of legal, fine-print boilerplate that tells me stuff like how any hours spent past 30 minutes roll to another full hour. Ain’t that just peachy. They’re so worried about being compensated for every last minute that they don’t even see me pulling up my roots and taking the long-term solution to my business need right out the door to another company, blocking the former business from tens of thousands in future revenue for upkeep and upgrades.

A better example is my friend Tom at T&F Tire Co. in Kingston. He verbally quoted me (no legal document) an hour’s work to fix an electrical problem on my watercraft trailer lights a couple of years back. Three hours later it still wasn’t fixed. He apologized and asked me what to do, to which I responded that I’d like not to have to pay for 3 hours of labor on an unsolved problem. No hesitation, I was charged for ½ hour of time. Now it cost Tom real time and money to diagnose this problem, but he didn’t pass it along to me because I didn’t think it was fair. Tom’s business makes about one-thousand dollars per year directly from my wife and I, yet he was willing to part with a few hundred bucks easier than a software company that made 100 times that amount off my company in six months. I can’t tell you how much money Tom’s business has earned from my referrals and articles and sales CDs that talk about him in a positive light. I can tell you how many referrals the software company will get. Would you like to hazard a guess?

3. Make it right–and then some.

At some point, you eventually have to deliver on the promise. You might be late or over budget, but the bottom line is that you’d better ultimately make it right. The problem is that this is where most businesses stop. You see, they promise X but X was tougher to deliver than they thought, so after a while the customer gets poor X–tired, disheveled, and late. The savvy business owner knows that for whatever reason he has been inconvenienced in trying to bring about the elusive X, the customer has been more inconvenienced. This best customer service practice company delivers X+ something else. This isn’t an algebra class, but it really is that simple.

When the mower breaks and the customer returns it under warranty, you of course give her a new one. How about adding a coupon for gas or oil for the mower? The blouse stitching came apart? Try giving the person who returns it two blouses. Is this making sense to you yet? Give the lady one blouse and she says thanks and probably doesn’t shop at the store anymore. After all, they sell defective blouses. Giving her two costs the company an additional 20 bucks (depending on where you shop, I know), but earns that customer’s loyalty. She’ll not only shop there again, she’ll tell five people, three of whom will shop there too. The important thing is that you provide the bonus for her trouble voluntarily, without being pressured by repeated customer complaints. As a business owner, get your head out of you’re a…ccounting balance sheet (what did you think I’d say?) and trust your gut. How do you behave when someone you do business with turns a problem into an unexpected, pleasant surprise? So do other people.

Author Tim Ferris of The Four Hour Workweek talks about this very thing in terms of what he calls a “Lose-Win Warranty” for your products, where the customer, in the event of a mishap, gets more than their money back.

So there you have my three simple rules for turning a fumble into a touchdown, customer service recovery procedures that work. Take ownership of the problem, solicit the customer’s remedy, and over-deliver on the results, and you’ll almost… almost… look forward to dropping the ball so you can be a service hero to your customers.

Trust is the Secret to Successful Sales

Price, features, quality – these are all things that are a part of your customer’s buying decision. Their first consideration, however, is trust. Here’s how you can establish trust with your customers.

What is the secret for successful sales? Is it low cost? Is it a famous brand name? Is the secret to successful sales to have the most features, at the best price, with the best quality or performance, before the competition? The secret may surprise you.

The secret is not the lowest price, the most features, the best quality, best performance, or to be ahead of the competition.

The first ingredient to successful sales is trust.

Establishing trust is the most important element of successful sales. Without trust, how can the customer believe that you will deliver on the promise of a low price, best features, quality, or performance. The offer of a low price may be based on sacrificing quality or performance? The lure of advanced features may introduce unexpected defects, may be difficult to use, or may not be compatible with other devices. What good are the great features if they cannot be used? What happens to trust if there is a low cost in the beginning, followed by constant expenses to correct, upgrade, or fix problems in the product, software, process, or service? Deception and misrepresentation erode confidence, destroy trust, and create a barrier to sustainable sales.

If you cannot be trusted, then nothing that you offer has any real value. That is a powerful statement, and an important realization. If you cannot be trusted, then your promises cannot be believed. Promises may be in the form of commitments, pamphlets, brochures, presentations, and marketing materials. It is important to establish credibility and authenticity in marketing messaging as a basis for any and all marketing materials. If the origin of the communication is untrustworthy, then the oracle emitting the commitment is indistinguishable from the cacophony erupting from any other orifice. Trust and confidence must be established in marketing, and through the sales cycle, if it is to be believed in a contract.

10 Ways to Use Periscope for Your Business

Periscope is the newest social media platform to become popular. What is it and what good is it to your business? Find out here.

Periscope live streamingIt’s the new social media network that’s gaining traction and you need to know how to use it. Periscope is a platform owned by Twitter. According to Twitter the platform now has about 10 million users and nearly 2 million people use the app daily. That’s pretty small when compared to the larger social networks but Periscope represents something more that you should understand for your business.

Times Are Changing

Did you know that standardized test scores now show that peoples’ ability to read and comprehend are at their lowest ever? People are no longer reading as much as they were causing their ability to consume content through text to diminish. In fact, experts predict that within just a few years the Internet will deliver content mostly through media—pictures and video.

What does that mean for you? It means that putting together print advertisements and blog articles will be far less important than your ability to produce engaging imagery—still and video.

RELATED: Take Your Pinterest Strategy to the Next Level

What is Periscope?

Periscope allows you to create live broadcasts of anything. Unlike traditional video that you record and share, Periscope videos broadcast to your followers as it happens. Simply hit the broadcast button and you’re streaming live to people’s mobile devices. On one hand that may seem a bit intimidating but there are plenty of ways to use it for your business.

1. Humanize Yourself

Millennials grew up with social media. They don’t put up with stuffy brands that try to look polished and perfect all of the time. They want to know the real people behind the businesses that get their money even if the real person isn’t as “put together” as some would like.

Use Periscope to show the person you are. If you’re a restaurant, show people the kitchen, for example.

2. Product Demos

If you’re in a retail-oriented business, show off the newest gadget. Every business has people who love to dream about having the best new products but may or may not have the money to do it. They want to know what’s new.

3. How-To Clinics

What’s easy for you is exceedingly difficult for your customers. Unclogging a toilet is easy for a plumber but not for somebody far removed from the plumbing business. What could you show your customers through a live video? People love to do business with people that freely give of their knowledge.